I read a great article in Inc. Magazine the other day (sorry, no link.  I read it the old fashioned way — ink on paper.)  The article talked about how business leaders today are struggling to make good decisions in these uncertain times.  They illustrated how those who do, are grabbing huge shares of the market while those who don’t are going under.

But the thing I found most fascinating was the report that many, many business leaders are doing . . . nothing!  With the fear of making a poor decision looming over their heads, they opt for the slow death of doing nothing in exchange for a quick death from making the wrong decision.

As I’ve said in the past, this is not the time for doing nothing.  You must take action  –  and that action must be correct.  This is a time when we will separate the true, business- savvy leaders from the pretenders.  Dont’ be afraid to take action.  You will learn a tremendous amount no matter if your decisions are good or bad.  And that education will serve you well in the future.

Gather your management team around you and council together on what you’re going to do.  Get input from all sides, then take a decision and run with it.  Just be careful whose opinion you value most highly.  You can see the results of trusting the wrong people playing itself out on the national stage.  At any rate, don’t let fear stop you in your tracks.  Do something.  Doing nothing is every bit as much a death knell for your business as doing the wrong thing.

So gird up your loins and move forward.  This is a time of tremendous opportunity for those who are both wise and aggressive.