A large part of being successful in business grows out of your success in marketing and sales.  And really, what are marketing and sales but an opportunity to tell your story?  It’s interesting to listen to people tell their story (or any story,  for that matter.)  Some people will have a crowd wrapped around their little finger and on the edge of their seats.  Others have lost the listener without even getting out of the gate.

How well do you tell a story?  You ought to do it in front of a video camera and really critique yourself.  Are you engaging?  Are you clever or funny?  Are you sincere?  Most importantly, are you believable and can you convince me it’s something I should care about?  If not, listen to people who are and ask yourself what the difference is between their manner of telling a story and yours — then make an adjustment.

If you can’t tell a story, you’ll never get a chance to make a difference.