I talked to a man the other day who has cows — Jersey milk cows to be precise. Â As part of his desire to be self sufficient, he wants to open a dairy. Â he lives just a couple of miles from the creamery which would give him a bit of advantage to be sure, but [...]
Have you ever noticed how inexperienced outfielders always take 2 - 3 steps in before running backwards and watching the fly ball soar over their heads? It’s hard-wired in us to move toward the target. But what we really should be doing is watching (and analyzing) where the target is going to be, not where [...]
I watched this winter as a business that had historically been closed in the winter decided to remain open. Â This is a thriving business with a large, loyal clientele. Â Because of the business they’re in, there should have been little difference between summer and winter levels of business. Â
The problem was, nobody knew they were [...]
I visited a hydroponic gardening business today and was educated in all things tomatoes. Who knew they grew higher than seven feet? This business has some huge greenhouses, filled with row after row of tomatoes – several thousand plants, producing thousands of pounds of tomatoes annually.
Even though the tomatoes are organically grown, and picked red [...]
I have been working with a company recently that is looking for a key middle manager. To say that the response to the ads was tremendous would be an understatement. They’ve received hundreds of resumes from people in all walks of life — attorneys, executives, secretaries, longshoremen, and everything in between.
While the response has been [...]
If you want to see how not to kick off your new business, you need to look at Innodyn aircraft engines. Â I first became acquainted with Innodyn in 2004 when they offered a turbo shaft airplane engine for the cost of a piston engine. Â For those of you who aren’t pilots, that means the engine [...]
The places I shop, I frequent regularly (the lumber yard, the hardware store, the sporting goods store, the atv store.) Â What I’ve noticed is they all have something in common; when I enter, they call me by name. Â Now, I’m not sure whether they do that because I’m in there all the time, or whether [...]
That’s what Daniel Gross over at Slate.com is predicting. In his piece entitled, “Death of the Credit Card,” he postulates how the current credit crunch may be the end of using credit cards as we now do. I can’t say I agree with everything he says, but it’s definitely worth the read. Something like that [...]
Over the years I have worked with a number of startups. It's interesting to watch entrepreneurs get ready to open their doors. They form an LLC (or some other type of company.) They get their insurance and whatever licenses are required. They jump through all the hoops. The last thing they often think about is [...]
Can you state in 20 words what you do (in your business) and who you do it for? If you can't, you should really consider tightening your focus. If you can say, “We sell widgets to aircraft manufacturers that are used for navigation in general aviation aircraft,” or something similar, you know who you are [...]
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