18 Mar
Posted by awebb as Human Resources, Management, Marketing, Public Relations
Seth Godin has a great post on why you don’t need a resume. The part that really caught my eye was this comment: “Great jobs, world class jobs, jobs people kill for… those jobs don’t get filled by people emailing in resumes. Ever.” I know that’s been the case in my career. When I need [...]
I just experienced the worst example of customer service I’ve ever seen (or heard of, for that matter.) I called the local Dish Network TV provider to ask what packages they had, and what promotions they were running. From, “Hello. XXXX Satellite, this is Bob. How may I help you?” it went downhill in a [...]
11 Mar
Posted by awebb as Management, Marketing, Public Relations
It seems to me there are a lot of good ideas out there that don’t / haven’t worked for whatever reason. We tend to judge the value of the idea by whether the project was a success or a failure. While this is not a bad place to start, there are many things that influence [...]
One of the things successful companies do is re-invent themselves and their products regularly. I read an article recently in one of the older business magazines (I can’t remember which one) that talked about the path of Arm and Hammer baking soda. They showed the evolution of the logo, the different ad campaigns, etc. Now, [...]
A couple of days ago I wrote about knowing who you are as a company and being sure your customers know who you are. Today, I came across this article by John Jantsch over at Duct Tape Marketing entitled, “What would you google if…” The point of the article was to ask your customers, “What [...]
I was reading Seth Godin’s Blog the other day and came across this story entitled, “Stress.” Of course the article wasn’t about stress at all; it was about knowing who you are as a business and making sure your clients /customers know exactly who you are as well. Here’s an excerpt from that piece: “That [...]
Like most people, I suppose, I like to read the facts. And I like to read them when they are presented in a clear concise way. But occasionally an article comes along that, although lengthy, is worth the read. Jeff Cornwall, over at The Entrepreneurial Mind has featured just such a piece. Entitled The Future [...]
13 Jan
Posted by awebb as Leadership, Management, Marketing
In my estimation, the two most important things you need to know to be successful in your business are 1) Where does my money come from? and 2) Where does my money go? Those are listed in order of importance so we’ll look at where the money comes from in this post. I’ve worked with [...]
I remember my dad always saying, “If you’re honest, nothing else matters. If you’re not honest, nothing else matters.” Good advice, even today. The same could be said for customer service. If you have outstanding customer service, nothing else matters. If you have poor customer service, nothing else matters. Of course when it’s easy, everyone [...]
I got a call from a company awhile back looking for a consultant. There are always a few questions I ask to get a feel for the company, its culture and where they’re at in their development. I remember this guy distinctly, because when I asked him, “Who are you?” He answered, “We sell this [...]